PDF/EPUB Cultural Heritage Marketing


  • Hardcover
  • null
  • Cultural Heritage Marketing
  • Izabella Parowicz
  • en
  • 03 January 2018
  • 9783030002862

Izabella Parowicz ✓ 6 read

free read õ Cultural Heritage Marketing Al and practical marketing approach this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage service.

download ¼ PDF, eBook or Kindle ePUB ✓ Izabella ParowiczCultural Heritage Marketing

free read õ Cultural Heritage Marketing Transactional marketing approach Instead the author argues for the relationship marketing approach promoted and adopted by the Nordic School of Service Marketing Offering a startlingly rare but logic.

download Cultural Heritage Marketing

free read õ Cultural Heritage Marketing Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services this book combines research and practice to offer an alternative to the classical.

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