PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson

review The Long Tail Why the Future of Business Is Selling Less of More

The Long Tail Why the Future of Business Is Selling Less of More

The Long Tail Why the Future of Business Is Selling Less of More review ✓ 3 characters × eBook or Kindle ePUB ☆ Chris Anderson Librarian note an alternate cover for this edition can be found hereIn the most important business book since Th. I disliked this book for two reasons I do not believe it represents any original ideas and it is like most business books horribly verbose Yawn zilla Yawn a saurus rex AvoidI take issue with the idea that this book even represents a body of original ideas The long tail concept is very cute but after reading it I can t stop thinking about the story of Sears Roebuck which Anderson writes about The notion of giving people access to a plethora of products that were heretofore unobtainable has been done before we re told The conclusion I drew was that and other businesses like it simply do the same thing for the world today that Sears Roebuck did back then so that there s still nothing new under the sun Anderson works backward arguing that Sears Roebuck represented an earlier similar long tail phenomenon The economics of abundance still seems to me to fall into the realm of orthodox economics of a kind Adam Smith would have well understood In competitive markets price approaches marginal cost Since bits are so cheap that we can take their cost to be negligible we can provide and varied kinds of bits Instead Anderson seems to start by assuming this is something totally new and has to develop an elaborate mythology around it so that he ll have something to write about for 300 pages Like the Black Swan this book could have been 50 pages and offered as an ebook satisfying Anderson s own long tail definition by not fitting the typical pattern of other boring business books

characters × eBook or Kindle ePUB ☆ Chris Anderson

The Long Tail Why the Future of Business Is Selling Less of More review ✓ 3 characters × eBook or Kindle ePUB ☆ Chris Anderson E Tipping Point Chris Anderson shows how the future of commerce and culture isn't in hits the high volume head o. This book is an exploration of how niche markets are on the rise courtesy of better distribution And that s a gross summary Much discussion is given to the rise of the digital world and how it s expanded the marketplace so that there can be a Long Tail Distribution for you statistics nerds out there beyond the major hits you can continue to sell for example less popular items and lots of them There are markets within marketsA very conversationally written book by the editor of Wired it taught me a lot I didn t know about the digital age the blogosphere etc and it s a fun read for entrepreneursFor some of us it was reuired reading for a class but lemme tell you it beat the hell out of a coursepack The Art of the Hustle rise courtesy of better distribution And that s a gross summary Much discussion is given to the Adolfo Kaminsky rise of the digital world and how it s expanded the marketplace so that there can be a Long Tail Distribution for you statistics nerds out there beyond the major hits you can continue to sell for example less popular items and lots of them There are markets within marketsA very conversationally written book by the editor of Wired it taught me a lot I didn t know about the digital age the blogosphere etc and it s a fun Life and Poetry of Sara Shagufta read for entrepreneursFor some of us it was 23 Weihnachts Tiergeschichten reuired Messy Jessy reading for a class but lemme tell you it beat the hell out of a coursepack

Chris Anderson ☆ 3 free read

The Long Tail Why the Future of Business Is Selling Less of More review ✓ 3 characters × eBook or Kindle ePUB ☆ Chris Anderson F a traditional demand curve but in what used to be regarded as misses the endlessly long tail of that same curv. I heard a clip on this book on NPR back in August and have had wanted to read this book for sometime When I first heard about this book we were having a conflict with one of our e commerce customers There SKU base kept growing and my boss kept saying they did not control their inventory Well here is proof positive that they did know what they were doing The book is written by an editor of Wired magazine The basic premise is that with infinite variety and reduced and in many cases zero distribution costs the non hits are where the future of profitability in business Basically you need low distributionproduction costs democratize production high amount of content democratize distribution aggregators like and iTunes and filters to support decision making Some good uotes Walmarts shelves are a display case a mile wide and twenty four inches deep At first glance that may look like everything but in a world that s actually a mile wide and a mile deep a veneer of variety just isn t enough Why isn t WKRP in Cincinnati out on DVD licensing for all the classic rock that was fundamental to the TV show that can not be license for the DVD Why is it so hard to find new releases on Netflicks Because the Studios have a sliding scale on DVD prices that actually decrease by MONTH So 20 in the first two months and sliding out to 10 by 18 months Statistics Average blockbuster store has 3K DVDs while NetFlicks has 60K Average Borders has 100K books while has 37M books Walmart has 3500 CDs or 55K songs and Rhapsody has 15M songs Internet retail is about 5% of American retail spending but growing 25% per year Another good point with options you have a better chance to be satisfied and also a better chance to be very unsatisfied More options does mean crap but also gems Netflicks allows people who do not live in a university town to see foreign and independent films


10 thoughts on “PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson

  1. says: PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson

    review The Long Tail Why the Future of Business Is Selling Less of More PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson Chris Anderson ☆ 3 free read OK this book gets down graded because it is an excellent example of snake oil Kool Aid Let me explain I'm sure that some people love this book

  2. says: PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson

    review The Long Tail Why the Future of Business Is Selling Less of More characters × eBook or Kindle ePUB ☆ Chris Anderson Chris Anderson ☆ 3 free read Interesting Tidbits Three forces need to create the long tail 1 democratize production give average people the ability to create uality content movies music blogs 2 democratize distribution technology to aggregate all the content in a genre Netflix iTunes 3 Connect Supply and Demand filters to help people find the niche's they are interested in Google recommendations best seller lists One uarter of 's sales come from bo

  3. says: PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson

    PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson Chris Anderson ☆ 3 free read I disliked this book for two reasons I do not believe it represents any original ideas and it is like most business books horribly verbose Yawn zilla Yawn a saurus rex AvoidI take issue with the idea that this book even represents a body of original ideas The long tail concept is very cute but after reading it I can't stop thinking about the story of Sears Roebuck which Anderson writes about The notion of giving people access to

  4. says: PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson

    PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson review The Long Tail Why the Future of Business Is Selling Less of More I give upI can't take any of this horribly boring book My economics textbook keeps my interest better than this which is extremely sad I'm giving it two stars instead of one only because it had a few good tidbits of information regarding the evolution of the music and publishing industries there was some interesting stuff about th

  5. says: PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson characters × eBook or Kindle ePUB ☆ Chris Anderson review The Long Tail Why the Future of Business Is Selling Less of More

    characters × eBook or Kindle ePUB ☆ Chris Anderson Chris Anderson ☆ 3 free read PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson This book is an exploration of how niche markets are on the rise courtesy of better distribution And that's a gross summa

  6. says: PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson

    PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson I’ve been reading what I like to think of as some “business lite” books for school pulling me kicking scream

  7. says: PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson

    PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson review The Long Tail Why the Future of Business Is Selling Less of More I heard a clip on this book on NPR back in August and have had wanted to read this book for sometime When I first heard about this book we were having a conflict with one of our e commerce customers There SKU base kept growing and my boss kept

  8. says: characters × eBook or Kindle ePUB ☆ Chris Anderson PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson Chris Anderson ☆ 3 free read

    PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson I’ve read this book many years ago and revisited it now in 2018 as a way to see how many or little things have changed This is a book written when uote “YouTube was a 6 months old website” and “Netflix will some day go into streaming rather than sending movies on DVDs” Definitely worth reading on the long tail theory whic

  9. says: review The Long Tail Why the Future of Business Is Selling Less of More PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson characters × eBook or Kindle ePUB ☆ Chris Anderson

    PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson characters × eBook or Kindle ePUB ☆ Chris Anderson review The Long Tail Why the Future of Business Is Selling Less of More The book is amazing it is just outdated written 12 years ago before Facebook twitter youtube spotify and netflixWe are basically livin

  10. says: review The Long Tail Why the Future of Business Is Selling Less of More Chris Anderson ☆ 3 free read characters × eBook or Kindle ePUB ☆ Chris Anderson

    characters × eBook or Kindle ePUB ☆ Chris Anderson PDF FREE The Long Tail Why the Future of Business Is Selling Less of More ☆ Chris Anderson Chris Anderson ☆ 3 free read one of the most important guides to the dotcom econ although after a while you might get tired of being told of the same thing over and over again esp Wired readers might find it annoying of being told what they've discovered a long time ago each of the stories page after page are another nail on the coffin and most of us down here in ANALOG INDONESIA with rolling blackouts wiping out your lifetime of data in seconds can just dream away a m

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  • Paperback
  • 244
  • The Long Tail Why the Future of Business Is Selling Less of More
  • Chris Anderson
  • English
  • 01 November 2020
  • 9781844138517